PROJECT DESCRIPTION
The design project challenge revolves around creating a cohesive and impactful identity for our senior showcasing event. This involves not only defining a unique visual language that captures the the senior projects in display but also ensuring that the brand resonates with who we are as graduating seniors. It is important the design and identity system does not overpower the senior capstone projects in the space. Additionally, we must consider how this identity will be represented across various platforms, from social media to on-site signage and merchandise, ensuring a seamless experience and leaves a lasting impression.
Role & responsabilities
I took on the leadership and management of our project. Our team was comprised of incredibly talented designers, but it was essential to identify the appropriate roles for each of us within our tight timeline.
I supported our team by establishing goals and assigning responsibilities to each member, as well as making strategic decisions regarding our design choices. Additionally, I took on all print collateral and promotional assets myself and part of the merchandise and some of the EGD elements.
I supported our team by establishing goals and assigning responsibilities to each member, as well as making strategic decisions regarding our design choices. Additionally, I took on all print collateral and promotional assets myself and part of the merchandise and some of the EGD elements.
ADAAPT represents each of the wide-ranging capstone projects of the graduating class of 2024 as a testament to how much we have persevered and adaapted to our ever-evolving world—and how
much we have learned about ourselves in the process.
Categories within the exhibition
Once the theme of "adapt" was decided, the exhibition was divided into categories. These categories are intended to communicate how the senior class has adapted to become the designers they are today.
Visual inspiration "moodboard"
Constant movement, transformation, and morphing were the key words that dictated our inspiration.
Promotional video
I managed the team in charge of this piece, by I setting deadlines and goals for the team to achieve and helped with music direction. I directed the meeting and reviews to maintain progress.
Brand IDENTITY
It was decided to introduce DAAP into the wordmark by creating a playful and sophisticated design.
Application: EGD
The strategy behind the placement on the environment was to create an atmosphere of constant movement.
Promotional MAterials
Social media campaign, posters, invitations and swag
